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Rolex says that it bought Bucherer because its owner, Jörg Bucherer, having no direct descendants to pass it down to, had decided to sell. That is not a complete surprise to industry insiders.Rolex has announced that it is buying Bucherer — the brand’s most important retail partner . Following moves in the past year to launch its own certified pre-owned service . Two historic names in the watch industry have now become partners. Iconic .
News has just broken that Rolex is acquiring renowned retailer Bucherer. You . Rolex has announced that it will buy Bucherer, the world's biggest watch .
Rolex has bought Bucherer, probably the biggest luxury watch retailers in the .To preserve the long-standing partnership between the two companies and perpetuate their shared history, Rolex has decided to acquire Bucherer. The watch retailer will keep its name and continue to operate independently.
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Now, the secretive 87-year-old Swiss billionaire behind the eponymous luxury boutiques — Chairman Jörg G. Bucherer — has agreed to sell Bucherer AG to Rolex in a move that has stunned the . Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG . Why Rolex's Bucherer acquisition will shake up the luxury watch industry. Rolex's purchase of Bucherer sets the stage for a new era in luxury watch retailing. Here's what it could mean for Rolex and its competitors. Daniel Langer Contributor. Hard Luxury Strategy. Share. On . First, the why. Rolex says that it bought Bucherer because its owner, Jörg Bucherer, having no direct descendants to pass it down to, had decided to sell. That is not a complete surprise to industry insiders. But why Rolex? “To preserve the long-standing partnership between the two companies and perpetuate their shared history,” we are told.
Rolex SA is buying the luxury retailer Bucherer AG in a deal that will give the biggest Swiss watch brand a major presence in consumer sales for the first time. Bucherer has more than 100 stores worldwide and will continue to operate independently, keep its name, and sell other watch brands, Rolex said in a statement. Rolex has bought Bucherer, one of the biggest luxury watch retailers in the world. Bucherer has 15 showrooms in Switzerland stores, over 30 stores in the United States, five in Germany, five in the UK and some of the most prestigious properties in . “Jörg Bucherer is the last person still in activity to have known and worked with Hans Wilsdorf,” Rolex said Thursday in its statement announcing the deal, adding that Bucherer will remain . Rolex has agreed to buy Bucherer, a major tie-up in the closely held luxury-watch industry that will give it more control over how its watches are sold. The companies didn’t disclose financial .
Rolex pulled a Taylor Swift buying luxury retailer Bucherer.Support the channel! PATREONhttps://www.patreon.com/thetimelesswatchchannel I N S T A .
Rolex said the decision to buy the Bucherer business was made after the family controlling the retailer decided to sell, and based on a decades-long relationship between the two private Swiss .
Rolex has bought Bucherer, probably the biggest luxury watch retailers in the world with more than 100 points of sale worldwide, half of which sell Rolex and 48 have Tudor. Bucherer will continue to trade under its own name and operate independently, a statement from Rolex shared with WatchPro today says. Why Rolex Bought Bucherer. The acquisition is not merely a business expansion; it’s a strategic move to preserve the long-standing partnership between Rolex and Bucherer. The reasons behind this acquisition include: Shared History: A mutual understanding and collaboration that has spanned decades;Rolex and Bucherer share a long history. Bucherer has been an official retailer of the Rolex manufacture since 1924. The professional relationship, friendship ties and mutual respect have endured to this day. Indeed, Jörg Bucherer is the last person still in activity to have known and worked with Hans Wilsdorf, the founder of Rolex. Rolex said the decision to buy the Bucherer business was made after the family controlling the retailer decided to sell, and based on a decades-long relationship between the two private Swiss .
Geneva, 25 August 2023 – Following the choice made by Jörg Bucherer, in the absence of direct descendants, to sell his company’s business, Rolex has decided to acquire the watch retailer, which was until now an independent entity. This move reflects the Geneva-based brand’s desire to perpetuate the success of Bucherer and preserve the close partnership ties that have linked .
Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time.. In a move that could . In time, it means new Rolex buyers will have to deal with Bucherer and only Bucherer, which is Rolex. You’d hope that would continue to mean some kind of personal relationship with the seller, but no, it doesn’t. Bucherer’s sales policies will be Rolex’s sales policies. Period. Wiggle room gone. Shares in Watches of Switzerland dropped more than a quarter on Friday after Rolex, the UK retailer’s main supplier of luxury timepieces, bought rival chain Bucherer.
Similarly, the Lucerne, Switzerland-based Bucherer Group has roots dating back to 1888, when Carl-Friedrich Bucherer and his wife opened the family's first jewelry and watch store in Lucerne.
Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time. In a move that could have long-term consequences for rival retailers, the world’s largest luxury watchmaker will now control Bucherer’s more than 100 stores globally. Who is Bucherer, and why does Rolex want to buy them? Founded in 1888, Bucherer is a leading watch and jewellery retailer. With 2400 employees and 1,6 billion in revenue, they are a heavyweight in the game, providing Rolex with an expansive global network. The patriarch and sole owner, Jörg Bucherer, stated not to have a successor in mind.
Brought together by their shared vision, Ernst Bucherer and Hans Wilsdorf, the founder of Rolex, began a successful partnership after their paths crossed at the turn of the 20th century. Through their shared entrepreneurial spirit, Ernst Bucherer and Hans Wilsdorf’s friendship was quickly transformed into a prosperous relationship that built . Bucherer bought US retailer Tourneau in 2018 and naturally, being that Bucherer was the stronger business and brand name, the Tourneau name will eventually be phased out (multiple stores have already received Bucherer branding). Currently, Rolex is in about half of Bucherer’s 100+ locations, so if approved by the Swiss Competition Commission . New York—Rolex sent shockwaves through the luxury industry this summer when it announced it would acquire Bucherer. The deal gives the watchmaker access to retail in a way it hasn’t had before, as Bucherer operates more than 100 sales outlets, including 53 that offer Rolex and 48 that sell Rolex sister brand Tudor.
In a groundbreaking move, Rolex has acquired the renowned retailer Bucherer after a nearly 100-year-long authorized retailer relationship between the two iconic brands.
“The octogenarian Bucherer’s decision to dispose of the closely held family business took the industry by surprise partly because of the intense secrecy surrounding himself and the two watchmakers, whose histories have been closely entwined for decades,” writes Andy Hoffman of the Sydney Morning Herald. “By buying Bucherer, Rolex is giving itself a major .
Why Rolex may have bought Bucherer and why now? Reducing risks: Well, Rolex did anticipate the potential hazard of its leading retailer, accountable for 8% of the brand’s total sales, falling into the hands of a rival. Just imagine Richemont acquiring them when roughly 60% of the Bucherer business comes from selling Rolex timepieces.
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